nineteen Beer: not always hunting
October 25, 2010 § Leave a comment
Who consumes the most beer of anyone in the U.S.? College students. Young people between the ages of 21 and 25 AND rednecks.
A group that I like to call “cheap beer companies” seem to have the rednecks on lock— Busch, Keystone, Milwaukee’s Best, while Bud light and Coors light take on the sports fans. Bud and Coors are always duking it out to be the top, sports, cheap beer company. So I have an idea. When I go buy beer to play a mad beer pong tournament, what brand do I buy? I don’t know, and that’s the point.
A beer company has an opportunity to make their brand = beer pong. That is a huge amount of beer to be consumed. I think Bud Light should take this on. Football is a huge part of what they do, and who they target. Beer pong is an extension of that, it’s the “sport” those football fans play when football doesn’t quite pan out.
Bud Light already has a “high five league” where viewers can submit their own videos of crazy high fives.
Beer pong would fit right in as viewer derived publicity. Bud Light could hold tournaments in college towns, eventually having each winner come together in a champions tournament. Fans could vote online for their favorite most spirited teams. Eventually, everyone will want regulation Bud Light beer pong tables, balls, cups, and most importantly Bud Light. Their game won’t be complete without it.
More detail and possibly some execution to come: