twenty-one Mashup

October 26, 2010 § Leave a comment

Advertising and Public Relations have always had some common zones that they both cover, but John Armato of Fleishman-Hillard got me thinking about what the real differences are. He talked to my Creative Strategist class about creative strategy from a PR perspective. Much of the creative process seems to be the same as with advertising with slightly different terms.

So what is the difference then? Here’s what I think: If you look at smaller branding agencies popping up all over, that is the all in one agency. These companies are concerned with all facets of a brand, and a PR agency could be one part of that. I envision this kind of a system:

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