thirty-seven Create the Experience
November 25, 2010 § Leave a comment
Advertising is like gift-giving. Create an experience. Give someone a Starbucks card, have a drink with them. Movie tickets, buy them a date. Frame a photo, retell a story. It’s not a one-time viewing of a commercial or a one-time gift. It is something that triggers emotions, tells stories, and summons friends. Advertisers should give a gift every time they create something or represent a brand. They should be strategic and think about what every person will feel when they “open that gift” and see a campaign.
This one makes me feel good, reminds me of that feeling in a Starbucks near Christmas time. I feel better after watching this then before I watched it. A nice experience to enjoy, like a little gift.
Just a little Christmas time insight.