forty-five Doing Good Things
November 30, 2010 § Leave a comment
As part of the nation-wide drive to prevent suicide among gay youth, Pixar created this “It Gets Better” film with their employees. This company really used their strengths as film makers to do good. This whole campaign is awesome, consisting of mostly celebrities, but Pixar is the first company I’ve seen participate. This is big on brand karma, and also really great for the gay community. Pixar revealed itself to be gay-friendly, and that is definitely powerful for any youth contemplating suicide. Their favorite animators are queer too!