fifty Medium Importance

December 5, 2010 § Leave a comment

Amnesty International created this hologram-like ad on a fence. (More info at PSFK) This is such a creative medium that really fits what Amnesty International is trying to portray, making the invisible visible. New media are a great way to command attention and hit people where they’re not expecting. It’s also just impressive. Many people walking by this will stop, look, and read the accompanying plaque—super smart. I wish I had thought of this.

Amnesty invisible

Amnesty face


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