Adams Peanut Butter

January 11, 2011 § Leave a comment

It’s been a while, but class has started up again and it’s time to continue idea-ing and generating and thinking. I’m revamping the Adams Peanut Butter brand for an ad class and will cover it as it’s happening on the blog. Step 1:  what is/ isn’t Adams? I am getting to the philosophy of the peanut butter, what makes Adams special amongst other peanut butter sellers. I personally love the peanut butter and know that many others do, but why do we love it? How could we love it more and why do we or do we not choose Adams instead of a different natural peanut butter?

Adams Peanut Butter is/isn'tI’ll keep updating as I go through the process of rebranding Adams to fit what I think is their true philosophy.

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