You know Banksy
January 24, 2011 § Leave a comment
Infamous Street Artist, Banksy, says this about advertising: “The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.”
Banksy recently produced “Exit Through the Gift Shop,” a documentary of street art and Mr. Brainwash who somehow infiltrated the “street art club.” Street art is beyond grafitti and spray paint. It’s about using what is there, walls, building, billboards, roads, signs, and changing it to say something. Sounds like the same thing those in the advertising industry do or should be doing. The art posted is amazing, but where it is and how it interacts with what is around it really makes the statement.
As street art and “advertising” are crossing paths in “guerilla marketing campaigns,” there is so much room to go further. I see billboards posted with intentions of being tagged or brands building hype by “product placement” with a street artist. This might be selling out, but if done correctly, could be a big move.